Post by hmd011610 on Jan 16, 2024 20:04:07 GMT -8
If you’re wondering when the best time to send emails is, you can start by thinking about key events around your school and time your emails to market those events. These could include open houses, webinars, high school graduations, or application deadlines. While there’s no set time to send those emails, some studies suggest that Tuesdays and Thursdays are the best days to get your marketing content out there.
The frequency of those emails is another thing to consider. As a general guideline, you should send two to four emails monthly, starting with twice a month and then upping it to weekly. Increasing the pace of your emails will help to encourage engagement from leAsia Mobile Number List ads, giving them more actions to take as they get closer to the conversion stage.
Two examples from the University of San Diego were sent one week apart. The first email is sent as a reminder of its upcoming application deadline, with the subject line “
Mark Your Calendars!” to add a sense of urgency to the email’s delivery.
An example of an email marketing for education strategy centered around application deadlines
One week later, the following email was sent to inform prospective students that applications were now open. Each email promptly builds upon the next to remind users of the actions they should be taking.
An example of email education marketing based on application deadlines
Don’t be afraid to try out some different schedules for your school’s email campaign to see what works best. Here, marketing automation services can help organize your email campaign delivery. Many schools will seek to reach local and international applicants optimally. Using software like Mautic by HEM, is particularly helpful because it allows you to schedule emails for different contacts based on their time zone. Those schools can segment contacts by admissions stage, program, location, and other criteria to ensure each prospect gets the right message at the right time.
The frequency of those emails is another thing to consider. As a general guideline, you should send two to four emails monthly, starting with twice a month and then upping it to weekly. Increasing the pace of your emails will help to encourage engagement from leAsia Mobile Number List ads, giving them more actions to take as they get closer to the conversion stage.
Two examples from the University of San Diego were sent one week apart. The first email is sent as a reminder of its upcoming application deadline, with the subject line “
Mark Your Calendars!” to add a sense of urgency to the email’s delivery.
An example of an email marketing for education strategy centered around application deadlines
One week later, the following email was sent to inform prospective students that applications were now open. Each email promptly builds upon the next to remind users of the actions they should be taking.
An example of email education marketing based on application deadlines
Don’t be afraid to try out some different schedules for your school’s email campaign to see what works best. Here, marketing automation services can help organize your email campaign delivery. Many schools will seek to reach local and international applicants optimally. Using software like Mautic by HEM, is particularly helpful because it allows you to schedule emails for different contacts based on their time zone. Those schools can segment contacts by admissions stage, program, location, and other criteria to ensure each prospect gets the right message at the right time.